Course Title 2:

SALES AND SERVICE FOR THE WINE PROFESSIONAL

 

               

COURSE CONTENT:       This    eighteen   (3 x 6)     hour,   tutor - led course    has  been specially developed for beverage service providers in the Hospitality Industry. It aims to enhance current skill levels in order to increase customer service standards; will provide fundamental product knowledge of the wines of the world; and will provide effective techniques for increasing sales and revenues.

                         The course will be tailor-made to suit each individual business, taking into account the specifics of that particular place of work. It will include participation in a workshop, enabling the attendees to match successfully, the wines from their wine list with the menus available. It will involve plenty of participation and interaction, including a series of role-play exercises to further promote learning and provide experience of upselling.

                       SESSION 1: 

                                                                        ·        Course Introduction.

·        Product Knowledge: The Wines of France

·        Practical Workshop: Service of Red, White and Sparkling Wines

·        Practical Exercise:  Wine Appreciation - Tasting Techniques

   

                         SESSION 2:

·        Product knowledge: The Wines of Germany, Central and S.E Europe, Italy, Portugal and Spain

·        Product knowledge: How to Match Food and Wine Successfully

·        Practical workshop: Matching Food and Wine (specific to your own menus and wine list)

 

SESSION 3:

·        Product knowledge: The Wines of the New World (South Africa, Australia, New Zealand, and America)

·        Upselling Exercise: Skills and Tested Techniques to Transform Potential Sales into Revenue

·        Practical Workshop: Role Play Exercises to Further Promote Upselling Training

 

COURSE FEES:         £950.00  (in-house).   Cost  includes  course  development                  and delivery,  supplementary  support  materials  and    all                wines  for tasting session. (A discount of £50.00 is applicable if the wines are provided for tasting by the establishment - maximum of 8 wines required).   Extra wines may be incorporated if desired by the establishment.

COURSE STYLE :        Interactive, semi-formal sessions. Previous experience not                 essential. Minimum attendees – 8.  Maximum attendees 18.

           

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